These days amazon affiliate sites are ever more popular, a lot of internet marketers and bloggers who are fed up with adsense are finding success with amazon affiliate review sites, this guide is intended to “take you by the hand” and show how to setup these affiliate sites the right way. Affiliate sites does involve a different kind of approach than advertising based sites where revenue is based on clicks and impressions on ads. With affiliate marketing you are not only concerned with generating traffic, you are also concerned with turning your traffic into customers and sales.
Why you should build Amazon Affiliate Niche Websites:
Amazon affiliate niche sites when setup correctly can be a very profitable addition to your portfolio, some may argue that the commission rate at 4% is low, but the truth is that amazon is a highly converting site and cpm’s of $100 and more are not uncommon.
When you sell products on amazon as an affiliate, you can be rest assured that you’ve sold something of value, you don’t have to worry about customers asking for refunds and even when they are such cases, Amazon takes care of it with their excellent refund policy.
The Amazon affiliate program is not as complicated as adsense and the approval process is fairly simple and straight forward. When you adhere to Amazon’s terms and conditions of service, then you don’t have to be worried about or be afraid of getting banned, click fraud and all of those other drama associated with adsense. Amazon has a humongous reputation and is a highly trusted and respected company.
Building an Amazon site that converts
They are a few factors that predetermine whether or not a site will convert well, and one of this is getting targeted traffic. In selecting the keywords for your site, do ensure that these keyword s signals the searchers intentions to buy. These keywords are called buyer keywords. And when it comes to amazon affiliate sites, another equally important factor is price of the items you are selling. When you choose moderate to high ticket items, you dramatically increase your income.
You will have to get webhosting and then Set up your site with WordPress installing all the necessary plugins that make your site fully functional.
Design: You should bear in mind that the goal of your review site is to send your visitors on their way to amazon and (hopefully) they will make a purchase. So you should remove any other distractions that may funnel off your traffic(such as adsense). Use lots of images and link these images with the particular product you are reviewing in the post, when it comes to amazon affiliate sites, people tend more to click on the images than on text links to amazon. Remember that you have to get your visitors to take action by using call to action buttons both and the end and at middle of your pots.
Use product comparison tables to compare multiple products, there are a number of WordPress plugins that can help you with building product comparison tables, of the lot two come highly recommended, and they are:
1-Tablepress plugin
2-Websimon Tables plugin
Comparison tables are a useful tool in summarizing your “best product posts” and are an effective way for your readers to quickly compare different products and make informed buying decisions. Your table should contain relevant information relating to the product and the niche as well as an image (hyper-linked with your aff link) and a call to action button at the bottom of the page inviting your readers to find out more about the product.
Content strategy for your Amazon affiliate review Site
When creating content for your affiliate site it is important that you target the long tail keywords, these are the keywords which you have a realistic chance of ranking for. You need to get your main keyword and build a pillar article around this main keyword. your pillar article should be anywhere between 1500 – 2000 words long, make sure your pillar article contains a comparison table as well as images as mentioned earlier.
Secondary Keywords are usually variants of the main keywords, for instance if the main keyword you’ve chosen for your niche site is best cross bows, then your secondary keywords would be something like:
Best cross bows for … (different categories) such as
Best cross bows under $100
Best cross bows under $50
Best cross bows under $200
Best {adjective} cross bows (for different types) such as
Best cordless cross bow
Best travel cross bow
The article length for your secondary keywords should vary from 500 words upwards. These are usually reviews of individual products, these articles help populate your site and build your authority in your niche and in the eyes of your readers.
4. How to choose a Profitable Amazon Niche
Building sites with high quality content which establishes you as an authority in the niche is the way to go with amazon, these type of sites typically contain lots of information and buyer guides with plenty of images, reviews and comparison guides.
In selecting your keywords for your amazon niche site, be sure to chose a keyword you can attain at least a top three ranking for in the serps, in the SEO game, getting into the first page is really not enough, no matter how high the EMS(Exact match searches) is for a keyword, if you are not able to get into the first page, then it’s all a wasted effort. Before you get started use tools such as Open link profiler and Ahrefs, to explore the sites already ranking for keyword and gauge how difficult it would be to dislodge them.
The most profitable keywords on amazon are the best Product Category reviews and the best product category. In doing keyword research use the general product category as the seed keywords, this will broaden you3r niche so that you are able to generate 30+ pages of content that will completely dominate that particular niche and establish your site as an authority.
Choose to review and recommend high priced products on Amazon, no matter what niche you have chosen, there are both cheap and higher priced products and models available. If you are unable to find products in a particular niche priced at $100 or more, then drop that niche and explore others with more income potential.
You can also get ideas for niches sites by browsing through amazon product listing categories and especially through their bestseller lists.
SEO and Traffic
When comes to getting traffic to your amazon niche site, you will do well to Ignore social media. The truth is that for most people, being on social media is all about networking and socializing and they are not really in a buying mode there, concentrating your efforts on getting traffic for your amazon affiliate site would be a waste of resources. This is also true with building an email list, which usually is a highly recommended strategy, but is not really that effective for your niche Amazon site. If a buyer for instance is looking for what type of electric shaver to buy, all he is after is your reviews and comparisons of the best electric shaver models out there followed by a link to your recommendation product to make a purchase. He seldom wants to subscribe to your newsletter, or will he be much interested in your opt in eBook.
For your on page seo, do not make the mistake of over-optimizing the content for your target keywords, depending on the word length of your articles, keep your keyword density below 2% and write unique meta’s for each article, can help you with keeping your on site seo up to scratch.
Build high quality web 2.0 sites for your tier one backlinks. Despite your very high quality pots and all, it may be still difficult to attract links to your amazon niche sites, building backlinks from high PR web 2.0 sites are a perfect way to get things going as far as offsite seo is concerned. In building your mini-sites use quality content rather than spammed or auto generated content, lace your content with images and videos, this will ensure your mini-sites don’t get flagged for spam and banned.
Lastly i will suggest you regularly leave comments on relevant Blogs. This should be done manually on blogs relevant in your niche, and use a variation of your pen name as the anchor texts for these backlinks. This will help diversify your backlinks portfolio and make your seo efforts look more “natural”.
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