So you finally started that business, now what? Well now you need to get some business. A good way to get business is to market via email. Why you ask? What’s the number one thing people check every minute other than social media? Email! People collect emails and never realize that email is one of the best ways to market your services. There are a few email marketing companies out there like Mailchimp and Constant Contact, but which one is the best for what you need. Let’s compare Constant Constant with Mailchimp.
What is Constant Contact?
Constant Contact is a web-based email marketing company that allows you to transfer your email contacts with speed and design professional email marketing. Constant Contact can see how many people open each email campaigns, and which campaigns are most successful. This is allows the company to see what marketing in the future can be targeted.
What is MailChimp?
Mailchimp is also a web-based email marketing service. It assists you in creating email newsletters, distribute them on social networks, link with services you already use, and record your results. Mailchimp allows people , if interested in your work or products, to subscribe and unsubscribe to email marketing lists through sign-up forms. Emails sent to the user’s listings are called campaigns, that are sent using reusable email designs called templates.
Constant Contact Vs. Mailchimp
Both of these companies are two of the most popular services out there. So, which service is better? Let’s see Constant Contact vs. Mailchimp! Mailchimp offers a free membership for users and very user-friendly. It offers a nice modern design and easy to set up email. Constant Contact, while not as many users, also offers a free membership and is just as user-friendly as Mailchimp. They don’t have as many modern designs, but offers a lot of temples and stock imagery. To see what’s the best bang for your buck let’s take a look at a few things both services offer. Here are a few services each use: automation, deliverability, registrations forms, design, reporting, and ease of use.
Automation: Email automation helps you develop and send emails to a whole list of people in one go. Basically you design one email and it will continually send it out to people who you have designated to receive it. Mailchimp offers a superb automation service that allows you to send specific products and recommendations to clients. Constant Contact offers more of autoresponders and personalized emails, but not much automation options.
Deliverability: Both Mailchimp and Constant Contact offer a great feature that allows for a 96 percent to 99 percent delivery rate that scans for inappropriate content and/or spam check tool.Registration forms: Great to see who’s interested in your services. However, a lot of times people send most forms to their spam folder and this can be detrimental to your business. Mailchimp does this feature a little better because offers more customizable options versus Constant Contact, which only allows for the standard boxes.
Design: The one thing businesses would like is the flexibility to design their email the way they want to. Although Constant Contact has a lot of images and templates to choose from, Mailchimp is more flexible with the design.Reporting: Both services provide reports to explain the click-through rate, open rate, bounce rate, and other metrics. However, Mailchimp offers a click map to visual show the best place to position links and gives industry averages. Constant Contact doesn’t do this!
Ease of Use: Both services offer an user-friendly interface. Both offer a drag and drop feature that helps building emails a breeze.Customer service: Nothing is worse than calling in for help and getting an automated system to help you with your issue. For these two services Constant Contact’s phone support is superb. They offer three different options to speak with someone and they offer training events. Mailchimp however, has a contact page with related issues to choose from. They also don’t offer phone support.
Pricing: Both services offer decent pricing however Mailchimp has a free option that isn’t temporary. Constant Contact’s free option is trial period. Mailchimp’s flexible pricing is great for businesses on tight or small budgets.
Should i use Mailchimp or Constant Contact?
Overall, both services are great and have a lot to offer any business. Although Constant Contact offers better customer service support overall Mailchimp edges the former in every other category. This is just a brief synopsis of what each service can provide, but the decision will ultimately come down to each individual business need.
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